Turning a natural haircare brand into a premium e-commerce experience

Meeniyé is a natural haircare cosmetics brand that wanted a site able to tell its story and showcase its ingredients, while selling effectively to two different audiences: individual customers and professionals (salons, distributors). A standard Shopify theme would have limited how the brand could present itself; rebuilding an entire commerce system from scratch would have been unnecessarily heavy.

I used Shopify in "headless" mode via its Storefront API: Shopify stays responsible for the catalog, pricing, stock and payment — everything related to money and logistics — while the interface is entirely custom-built in Next.js. This creates a distinctive brand experience without giving up a management tool the team already knows, or duplicating catalog management elsewhere.

Result: a premium, editorial storefront, with a professional journey kept separate from the consumer one, while Shopify remains the single source of truth for the catalog.